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Saturday, August 20, 2011

Planning a Career Fair

When planning a career fair there are many factors and details to take into account. The employers and attendees both need to feel satisfied at the end of the day, yet it's impossible to make everyone happy. In my opinion, smaller scale career fairs that are focused on a trade skill or specific industry are going to be more successful. The employers will receive resumes specifically from professionally experienced and/or educated candidates in their field, which makes it easier for them to fill their open positions. Attendees will not waste time going from booth to booth hoping that there is a company or job that they are interested in and qualified for. You can also market to specific audiences and geographic regions much easier. Just because a career fair promises over 100 employers or thousands of candidates it doesn't mean that goals will be reached. Keep the amount of employers under 50 and amount of attendees under 500 to get better results. The experience will be more valuable all around.

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